Dealer Training

Customer Relationship Management (CRM Training)

• Lead Generation and Follow-Up: How to effectively generate and nurture leads through digital and in-store touchpoints.
• Personalized Sales Approaches: Using customer data to tailor recommendations, like suggesting add-ons based on past purchases or preferences.
• Maintaining Long-Term Relationships: Tips for using CRM software to track customer interactions and drive repeat business.

Finance and Payment Solutions

• Financing Options: How to introduce financing programs and explain terms that make high-ticket items more affordable.
• Add-On Financing: Training on offering accessories or coverage within financing plans.
• Cost-Benefit Selling: Showing customers how premium options can save them money in the long term.

Marketing and Advertising

• Local Advertising Strategies: Teaching dealers how to run effective promotions, such as “seasonal specials” or trade-in offers.
• Social Media and Digital Marketing: Training on creating engaging online content to attract local customers.
• Customer Referral Programs: How to design and promote referral incentives to encourage word-of-mouth marketing.

Service Department Training

• Maximizing Service Profits: Techniques to upsell maintenance plans, battery replacements, and tune-ups during service visits.
• Customer Education: Training dealers to educate customers about the importance of regular service and upgrades.
• Add-On Opportunities: Identifying additional revenue opportunities when customers bring carts in for repairs.

Customer Experience and Satisfaction

• Creating a Premium In-Store Experience: Tips on how to create a welcoming and engaging environment that drives sales.
• Post-Sale Engagement: Training on staying connected with customers through thank-you notes, service reminders, and exclusive offers.
• Handling Complaints: Best practices for addressing and resolving customer complaints to build loyalty.

Data-Driven Sales Insights

• Using Analytics for Upselling: Training on how to analyze customer data to identify upselling opportunities.
• Tracking Key Metrics: Teaching dealers which KPIs (e.g., profit per sale, upsell conversion rate) to monitor and improve.

Compliance and Ethical Selling

• Transparency in Upselling: Emphasizing ethical practices, like ensuring customers understand warranty coverage and terms.
• Regulatory Compliance: Training on local laws or industry standards related to warranty sales and financing.

Specialized Dealer Support

• Custom Training Programs: Offering personalized training sessions tailored to the specific needs of each dealership.
• Onboarding New Employees: Providing structured training for new hires to hit the ground running in sales roles.
• Coaching for Leadership: Helping dealership managers lead effective sales teams and implement best practices.